The Japanese want their games to be available to the greatest number of fans. Virtually every week that passes there is some controversy related to the exclusive Epic Games Store. Will it be or not exclusive to the store? It is the great doubt that is around the head of thousands of PC players worldwide, so Bandai Namco has wanted to clarify all doubts about it.
Asked about the possibility that their PC videogames are exclusive to the Forniteauthors’ store, from Bandai Namco they have it clear: it is not something that they consider because what they are looking for is that their games are available on a “complete platform” “, and not as exclusive of a specific store. “Our main focus is the consumer and the brand,” said one of those responsible for the Japanese firm in Europe.
“For each brand, we decide which is the best way to satisfy the consumer and reach a wider audience. So, for example, I see no reason to release Tekken 7 in the Epic Store, it’s just one more store, it’s fantastic, they have a lot of strength and lots of users, their business model is also attractive to us since it gives us more benefits but, even so, their interest is, if I’m not mistaken, exclusivity. ”
“That is not our vision. We want our content to be available to as many fans as possible. I don’t think we will reach an agreement with Epic in the short term as long as they continue with that strategy. But of course,” concludes Hervé Hoerdt, “if they are open, we’ll go there. ” The words of the director of Bandai Namco come shortly after knowing that a creative who refused to be exclusive to Epic Games Store was left without publishing his game in the store. The strategy that now moves the Japanese away from the platform.